SEO keywords play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that users enter into search engines when they are looking for a particular service, product or information. SEO heavily depends on what is an SEO keyword the use of these keywords to rank websites.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that your website is providing. Strategically using these keywords will help attract the right audience and improve the likelihood of leads.

Having established the definition of an SEO keyword, let's look at the efficient use of keywords. Enhancing the use of keywords calls for a balance. You will want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the metadata and headings of your website, as these are places where search engines tend to look.

It's also essential to choose keywords that resonate with your targeted market. This means understanding their language, their internet search habits and their needs.

In conclusion, a well-chosen SEO keyword can be a connection between what a person is looking for and the service or information you provide. It's a crucial tool to succeed in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.